Video Disclaimer
We’ve got one YouTube video on the homepage—with Google’s sneaky trackers. Otherwise, no tracking here! Accept to Watch but be tracked.
How I work: FRAME
1
F: Find the system reality
Look at how the service actually operates — not how it was designed to, but how it runs in practice.
2
R: Represent the ecosystem
Map the full picture: people, processes, channels, and where things break down or fall through the gaps.
3
A: Architect practical improvements
Design targeted changes that fit your real constraints — not a perfect-world solution that can't be built.
4
M: Mobilize and embed
Put changes into practice and build capability so your team can carry the work forward without me.
5
E: Evaluate and evolve
Measure what's changed, refine what hasn't, and create the conditions for it to keep improving.
Selected collaborations
“ His approach to educating the business on accessibility needs has been admirable, with a view of slowly building up the knowledge-base… …accessibility now sits at the forefront of the team's mind during planning and review sessions… Lee Relton Director of Digital Development, Square Enix