Designing services that hold up in practice

I’m a service design and accessibility consultant helping organizations embed inclusive, scalable practices into the way their products and teams operate.

My work sits at the intersection of service design, UX, accessibility, and engineering. I’ve partnered with teams operating in high-impact digital environments, from global gaming platforms to regulated healthcare systems and mission-driven organizations, navigating complexity, growth, and change.

I’m most often brought in when teams need clarity across systems, alignment across disciplines, or support turning good intentions around accessibility and user experience into sustainable, operational reality.

How I got here

I began designing before “UX” was a job title, starting with pencils and markers and moving early into digital tools like Mario Paint. That curiosity about how people interact with systems still shapes my work.

I moved between drawing, graffiti, design software, and programming, learning early how design and code inform one another.

My career began in freelance web and graphic design, grounding me in business realities and client collaboration. I later led design and service teams in retail, worked with a global non-profit focused on social-emotional learning, and deepened my accessibility practice at Weight Watchers in New York, first as a developer and later as a UX Lead.

I went on to found a healthcare startup, returned to consulting, and during the pandemic joined Square Enix West to help embed accessibility practices within the gaming industry.

Today, I apply this cross-sector experience to help organizations design digital services that are resilient, inclusive, and built to last.

PS: I was nominated for a 2025 Game Accessibility Conference (GAConf) Advocacy Award, which genuinely surprised me and meant a great deal. 🥹

Rodrigo (Ro) Sanchez (he/him)