Designing services that hold up in practice

I'm a service design and accessibility consultant. I help organizations embed inclusive practices into how their products and teams actually work — not just how they're presented.

My work sits at the intersection of service design, UX, accessibility, and engineering. I've worked with teams in gaming, healthcare, retail, social impact, and non-profits — often brought in when there's a gap between good intentions and operational reality.

If a team needs clarity across a complex system, alignment across disciplines, or support turning accessibility commitments into something that actually holds up over time — that's usually where I come in.

How I got here

I began designing before 'UX' was a job title — starting with pencils and markers and moving early into digital tools (yes, including Mario Paint). That curiosity about how people interact with systems has never really left.

I moved between drawing, graffiti, design software, and programming — learning early how design and code inform each other.

My career began in freelance web and graphic design, grounding me in business realities and client collaboration. I later led design and service teams in retail, worked with a global non-profit focused on social-emotional learning, and deepened my accessibility practice at Weight Watchers in New York — first as a developer, later as a UX Lead.

I went on to co-found a healthcare startup, returned to consulting, and during the pandemic joined Square Enix West to help embed accessibility practices within the gaming industry.

Everything I've worked on has reinforced the same thing: when you design for the people most often left out, you make things better for everyone.

PS: I was nominated for a 2025 Game Accessibility Conference (GAConf) Advocacy Award, which genuinely surprised me and meant a great deal. 🥹

Rodrigo (Ro) Sanchez (he/him)