The challenge: Equal Entry’s website and Knowledge Base had evolved organically, resulting in fragmented content, unclear service communication, and inconsistent discoverability.

• Visitors struggled to quickly understand services and offerings
• Knowledge resources were difficult to navigate efficiently
• Content growth lacked structural governance
• Accessibility practices were not systematically embedded across platforms

The goal was to redesign both platforms within three months to clarify value, improve discoverability, and build an accessible, scalable information system that could support long-term expansion.

My Approach: Treated the initiative as a service and content architecture challenge, not simply a visual redesign.

• 1. Clarified Service and Content Architecture
• Facilitated workshops and stakeholder interviews to define user goals and business priorities
• Identified key journeys and high-value use cases
• Established structured information architecture for clarity and scalability
• 2. Designed Accessible Experience Foundations
• Redesigned navigation and UI patterns to improve usability and discoverability
• Embedded accessibility best practices directly into structural design decisions
• Developed low-fidelity prototypes for rapid validation and iteration
• 3. Built Scalable Visual and Brand Systems
• Created consistent communication and visual assets across platforms
• Partnered with development to ensure sustainable implementation
• Delivered a structured foundation for future growth and content expansion

The focus was not redesigning pages. It was building a scalable, accessible service ecosystem that supports clarity and growth.