Equal Entry

Contributing to a more accessible world.

My Role: Visual Designer, UX Designer & Accessibility Consultant

The Team: Me, Owner, Developer, Accessibilty Consultants & Business Development Manager

The challenge: To redesign the Equal Entry and Knowledge Base (KB) websites within a three-month timeline. The goals were to clarify service offerings, increase visibility for blog content, and make it easier to find answers within the Knowledge Base.

My role & approach: I focused on the end-user experience, interface design, and contributed to accessibility conversations. I began by having collaborative conversations with the team to understand their needs and goals for the new sites. I then facilitated design thinking sessions to workshop ideas and build a consensus on what to test and launch. I translated these ideas into pencil sketches to confirm the direction before creating high-fidelity UI designs. I worked closely with the developer to implement the designs and confirmed everything was working correctly. For the Knowledge Base, I created a supporting character and guide named KnoMo (Knowledge Monster) to improve user engagement.

The impact: Through multiple iterations, we learned to simplify our workflow to achieve our goals more efficiently. We also created additional support content including a website style guide, MailChimp email templates, video assets, presentation templates, and social media guides. This effort established greater brand consistency and drove increased visibility and engagement for Equal Entry.