Medi Me

It’s all about you! Your medical records; whenever, wherever.

My Role: Co-Founder, Visual Designer, Front-end Developer & Business Development

The Team: Me, Co-Founder & Advisors

The challenge: To create a system that collects a user’s existing medical records from any source, whether from electronic medical records systems or paper. The goal was to give individuals full access to their records to share with medical practitioners whenever and wherever needed. This project was developed part-time and full-time over a two-year period.

My role & approach: I co-founded this initiative after a conversation with a friend highlighted critical failures in the medical records system. Bootstrapping the venture, we divided tasks based on our strengths and collaborated on the UX. We employed design thinking methodologies to brainstorm ideas, which we then tested with a wide range of users, from medical administrators and doctors to everyday people. This research was crucial to identify systemic failures and validate our hypotheses to define our minimum viable product (MVP). I led the effort on apps architecture and wireframing and was responsible for creating the high-fidelity designs for the prototype, app, and website. A key priority was ensuring our designs and user experience met Web Content Accessibility Guidelines (WCAG 2.0) compliance, a significant gap in our competitors' offerings. We conducted exercises like word associations and visualization boards to establish the brand's tone and voice. My sketches of branding ideas led to the creation of the Medi Bot character, "Your friendly medical assistant." Concurrently, we strategized business models, developing a unique approach focused on partnerships and incentivization that differentiated us from competitors. We also engaged with investors to understand their landscape and evaluate alignment on values and vision.

The impact: Although the app never launched, the entrepreneurial and medical acumen I gained has positively impacted future projects. The insights from this deep, user-centered work are something I continue to share with others in the medical technology space.