Spirituality for Kids

Giving children all over the world universal spiritual tools to help them realize their potential and deepen their sense of purpose in life.

My Role: Senior Designer

The Team: Me, CEO, Program Directors, Teachers, Marketing, Designer & Volunteer Coordinator

The challenge: To design marketing materials for volunteers, donors, and prospects, alongside creating engaging classroom materials for a diverse student age range and demographics from young kids to teens. Project timelines varied.

My role & approach: I spearheaded the design work for the New York chapter, focusing on creating intuitive educational materials. I collaborated with another designer on various global projects. To deeply understand user needs, I conducted interviews with a wide range of people within the organization, including volunteers and students. My firsthand experience with the program prior to joining provided invaluable insight for these discussions. I also partnered with our global team and Magento Inc. to develop a student database for collecting both quantitative and qualitative data to measure student success. I created a comprehensive training manual for the database to onboard staff and volunteers, in addition to developing other instructional guides.

The impact: Being in the classrooms provided immediate feedback, allowing me to quickly learn which designs resonated with different age groups. I also incorporated feedback from other global SFK locations to inform changes that accounted for localization needs. The training manuals I created for NYC often were adopted globally because they significantly improved the volunteer experience. The database manual became a critical tool for tracking student progress worldwide, providing the necessary data to prove the program's success and support our major goal of integrating into formal education systems in various countries. The work focused on giving kids and teens essential skills overlooked by most schools, impacting not only the students but also their families. The positive impact of the program was validated by a RAND corporation study, which showed SFK's significant benefits over similar programs.