This American Death

As Susan reflects on her own experience, she comes to appreciate all we're up against in America: a medical system that often keeps people fighting for their lives, doctors ill-equipped to guide the dying, and a culture that simply doesn't know what to do.

My Role: Visual Designer & Front-end Developer

The Team: Me & Film Directors

The challenge: Create a website for Susan and Lorielle, two filmmakers, looking to raise money to finish producing their documentary. The timeline was one month.

My role & approach: Not knowing anything about the subject matter I sat extensively with the two filmmakers to learn about them and the documentary. This gave me great perspective on who they were as people and how we could use their stories to connect with others. We worked hand-in-hand on the look and feel of the website to find the best way to present the subject matter, which is a difficult one for a lot of people (the hardships that come with end of life care and dying in America). I created pencil wireframes to review with them. Taking what we felt was the best layout to create high fidelity designs that I would then slice up and code into their website. We went through this excursive for each section of the website.

The impact: They were able to use the website to raise small rounds of funding to help them continue to work on their documentary and inevitably finish This American Death.