This American Death

As Susan reflects on her own experience, she comes to appreciate all we're up against in America: a medical system that often keeps people fighting for their lives, doctors ill-equipped to guide the dying, and a culture that simply doesn't know what to do.

My Role: Visual Designer & Front-end Developer

The Team: Me & Film Directors

The challenge: To create a website for filmmakers to raise funding for their documentary. The goal was to finish producing their film on the difficult subject of end-of-life care in America. The timeline was one month.

My role & approach: I began by conducting extensive interviews with the filmmakers to understand them and the documentary's subject matter. This provided crucial insight into their story and how to connect with potential supporters. We collaborated closely on the website's look and feel to find the most effective way to present the challenging topic. I created pencil wireframes for review and iterated on the best layout. I then developed high-fidelity designs based on our chosen direction, which I sliced and coded into a fully functional website. We repeated this iterative process for each major section of the site to ensure clarity and impact.

The impact: The website successfully enabled the filmmakers to raise multiple rounds of funding, providing essential support that allowed them to continue their work and ultimately complete the documentary, This American Death.