Square Enix
Embedding accessibility into global product systems and delivery workflows
Executive Summary: Diagnosed fragmented accessibility practices across three regions and mapped delivery pipelines to expose ownership gaps and late-stage risk. Embedded accessibility into planning, shared components, and engineering workflows, shifting from remediation to proactive infrastructure. Reduced rework, improved release quality, and established cross-team governance.
Results
Operational Impact
- Reduced late-stage accessibility remediation by embedding reviews earlier in planning and design
- Improved release quality through accessible-by-default components and reusable patterns
- Established shared ownership across design, engineering, and QA
- Increased cross-regional alignment through consistent standards and documentation
- Reduced friction between teams through clearer workflows and accountability
Strategic Outcome
- Shifted accessibility from reactive fixes to embedded infrastructure
- Integrated inclusion into the full service lifecycle, from concept to launch
- Created a shared accessibility baseline across North America, Europe, and Asia-Pacific while preserving regional nuance
- Strengthened regulatory alignment and internal risk management through Legal and HR collaboration
- Built a sustainable accessibility culture that improved both player experience and operational resilience
The challenge: Digital products were delivered by distributed teams across multiple regions, time zones, and regulatory environments. Accessibility was:
- Often addressed late in development
- Treated as specialist remediation rather than shared responsibility
- Interpreted differently across regions
- Inconsistently embedded in internal tools and workflows
Legal, HR, and platform teams also required alignment to ensure compliance, employee accessibility, and risk mitigation standards were met. The core challenge was not fixing isolated issues. It was embedding accessibility into how the organization builds and ships digital experiences
My Role: Accessibility Manager, Digital Platforms
The Team: Digital Platforms Leadership, Design, Engineering, QA, Legal, HR, & Cross-regional Stakeholders
My Approach: This was approached as a service design and organizational enablement initiative, not a checklist exercise.
- 1. Mapped the Delivery System
- Analyzed end-to-end product workflows across regions
- Identified structural gaps causing late-stage accessibility fixes
- Embedded accessibility upstream in planning and design
- Clarified cross-functional ownership and accountability
- 2. Embedded Accessibility into Core Workflows
- Integrated accessibility checkpoints into planning and design reviews
- Defined accessible design patterns and reusable components
- Partnered with engineering to implement compliant system-level foundations
- Introduced practical QA guidance and assistive technology testing
- 3. Built Cross-Regional Enablement
- Established shared documentation and asynchronous workflows across time zones
- Adapted communication and training to regional regulatory and cultural context
- Partnered with Legal and HR to align internal platforms and policies
The goal was not centralized control. It was distributed capability.
Titles I Worked On
- Chocobo GP
- Dragon Quest Builders 2
- Dragon Quest Monsters: The Dark Prince
- Fable
- Final Fantasy VII Rebirth
- Final Fantasy XIV Online
- Final Fantasy XVI
- Foamstars
- Forspoken
- Hitman Sniper: The Shadows
- Infinity Strash: Dragon Quest The Adventure Of Dai
- Killer Inn
- Life Is Strange: True Colors
- Life Is Strange: Double Exposure
- Little Goody Two Shoes
- Marvel's Guardians Of The Galaxy
- Neo: The World Ends With You
- Nier Replicant Ver. 1.22474487139…
- Octopath Traveler II
- Paranormasight: The Seven Mysteries Of Honjo
- Powerwash Simulator
- Star Ocean The Second Story R
- Stranger Of Paradise Final Fantasy Origin
- Tactics Ogre: Reborn™
- Theatrhythm Final Bar Line
- Visions Of Mana
- Voice Of Cards
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Image Caption: New Square Enix Store homepage with interactive product slides.
Image Caption: New Square Enix Store product page with product detail tablist
Image Caption: New Final Fantasy XVI Online Starter Guide Series with iteractive video dialogs
Image Caption: Little Goodie Two Shoes homepage with redesigned legible logo
